Planning your video production
Getting started on a video production is probably the biggest hurdle businesses have to deal with. But every good video tells a story of some sort – the story of a product or a service. The aim of business video is to tell that story well enough for the viewer to be convinced of the quality of your product or service.
We will happily help you to plan your project but even before that you may wish to ask yourself the following:
- Who are my audience?
- What do I want to show them?
- How do I want to deliver this video? Internet? DVD?
- What can I show them on video that I can't in audio or just print?
- Do I want a presenter in vision, or a voice over?
- What location(s) do I want as a background?
- How will the design of this video sit within my brand?
- What is the "call to action" embedded in this video?
Once you have answered these questions you can start to think about a basic storyboard. Think about each scene in the video as a separate picture. Imagine watching this video for the first time.
- What is the first picture?
- What do we see?
- What do we hear?
- Draw the picture (doesn't matter how badly!).
- Write a two line description of what is happening.
- Write a few lines of text for what we hear.
- What is the next picture?
- What do we see?
- What do we hear?, etc.
In most but the simplest of stories this process will make you ask yourself many other questions about your product/service, your claims for it, and the way in which you want it presented to your target audience.
Show this outline story to colleagues. Get feedback. The more you plan at this stage the better we can help you to develop a script which answers all your needs.